The following post assumes a working knowledge of the vagaries of Twitter. If you're baffled by words like "retweet", "hashtag" and "@mention" you should probably go and read something else.
You may or may not be aware of my love/hate relationship with movie news website (I don't think they can honestly call themselves a blog any more) Slashfilm: I visit the site most days for their near-constant stream of movie news nuggets, but by crikey they make me pay for it. Day in, day out, they bombard me with anti-news about films that aren't being made still not being made, test the very limits of my sanity with unfathomable spelling, grammar and punctuation and force me to "read more after the jump", possibly the least welcome phrase on the internet (and lampooned to perfection here).
Recently, however, another crime of internet awfulness has begun to raise its ugly head, this time from Slashfilm's Twitter feed. By way of squeezing in a graph, here's a rough idea of the make-up of 24 hours' worth of tweets from the site's editor Peter Sciretta:
1. You have a tiny, insignificant web presenceIf you're one of the world's biggest movie websites you don't need to tell everyone how great someone else thinks you are. It's a little bit unsavoury.
2. The person making the compliment is a well-known public figure (note: this does not make the compliment more valid, just more interesting for other people to read).
And so it was with a little mischief and a little alcohol coursing through my veins that, after seeing those retweets, I made my own contribution to the Slashfilm Ego Expansion Fund:
The only way to find out is with a call to arms. So here's the thing: if you find yourself with a spare moment during the next few days, tweet @slashfilm with the most obsequious, over-the-top compliment you can muster, along with the hashtag #SRE (Slashfilm Retweet Experiment), and let's see just how far we can go before they get bored. I strongly suspect we've already reached that point, but what else are you going to do on Twitter today, talk about your disappointing sandwich?
Oh. OK. Fine.